It was 2 am

I was wide awake, and my mind was racing.

I few years ago I was considering enrolling in a seven-month, very demanding business program, and I was not sure it was the right commitment for me to make.

There were a lot of logical reasons for me not to do it--time and money to name just two. But, despite logic there was a strong emotional pull that would not let go of me.

I knew from past experience how important it was for me to listen to my intuition. So, I got up and laid a large 25" by 15" piece of white paper on the coffee table. Then I grabbed six different colored felt pens and began to write down everything I could think of that was part of this issue.

After five minutes I sat back and looked at the page. It was pretty messy! But I sure felt calmer even if I did not yet have the answer to my question.

I took a second large sheet of paper and transferred the information onto it, so it was easier to understand how one piece of information was related to the next.

Relieved that all the swirling thoughts that were in my mind were safely captured in writing, I went back to bed and slept soundly.

The next day

Every time I passed the large colorful pages that lay on the coffee table I was reminded of my cathartic early morning experience.

At 4 pm it was time to continue my process.

I sat down and with a red felt tip pen circled all of the words and phrases that spoke to the business challenges I hoped the program would help me solve.

• Underdeveloped speaking skills

• Dated web copy

• Disorganized filing system

• Low confidence writing marketing copy

• Cash flow concerns

...the list went on

Next, with a bright green pen, I transferred my challenges onto a tidy list down the right side of a new sheet of paper. Then, on the left side, with a purple pen I wrote out all of what the training program promised to deliver.

And then it happened: I was clear. My head, heart and gut agreed. I knew what was right for me to do.

There were only two items on both lists:

• improved confidence and skill at writing marketing copy

• increased income.

The other items on the program's list were things I already had: clarity on clientele, a compelling program, and being part of a dynamic community.

So what happened? Why had I been so conflicted? I had gotten hooked. The program marketing spoke to me on an emotional, non-verbal level, and I was drawn in by the charismatic teacher.

Well, my question was answered, and I knew my next step. I didn't need to enroll in the business program; I needed to find the right copywriting program. I knew once my marketing material was more compelling the increased income would naturally follow.

Reach out if you want to explore working with me to increase your skill and confidence at solving challenging issues.