Stop Apologizing for Not Having It All Figured Out
Uncertainty isn't your failure. It's your creative edge.
You know what I hear in almost every first session?
"I should have this figured out by now."
Here's the truth: Uncertainty isn't your failure. It's your creative edge.
I was reminded of this just last year when a new client came to me feeling completely overwhelmed. They had retired from a career as a school psychologist, burned out after decades of helping individuals solve life issues. They had just finished life coach training and wanted help launching their new business.
But the client was paralyzed by all the "shoulds."
"Everyone says I need a niche, a signature program, a marketing funnel," they said. "I see these coaches making six figures with their proven systems. I don't even know where to start. Maybe I'm too old for this."
I asked a simple question: What was most important to you when you decided to become a coach?
They explained that they wanted to maintain their quality of life and still make a positive impact. High income wasn’t the goal — meaning was.
I was delighted to point out that they’d just described someone who knows exactly what success looks like for them. They weren’t behind — they were being intentional!
I've been coaching business owners for 22 years, and I’ve witnessed over and over that the ones who think they have it all figured out just might be playing it safe.
When we follow someone else's blueprint, building businesses that look successful from the outside, it can leave us feeling empty on the inside.
The clients who transform their businesses embrace the unknown. They get comfortable with not knowing how things will turn out, but are clear on why they’re doing it. They understand that uncertainty is the price of creating something that's never existed before — a business that's uniquely theirs.
I sent my client home after that session with homework: stop trying to build someone else's coaching business and start designing one that honored their decades of experience and true priorities.
Now, two years later, they’re happily settled as a staff member at the coaching institute where they trained, and with a small private practice on the side. They have achieved the quality of life they wanted and make a meaningful impact every day.
Your uncertainty isn't the problem. Your fear of it is.
Ready to stop apologizing for being human and start building something that matters?
Ready to stop apologizing for being exactly where you are and start building the business that honors your wisdom and experience?
Your uncertainty isn't holding you back — it's your creative fuel for designing something uniquely yours.
Let's transform that "should have it figured out" energy into confident action that moves your business forward on your terms.